ALS Ice Bucket Challenge and how Social Media Awareness and Fundraising has Evolved
ALS has had and is having one of the most successful campaigns to date. One man’s own personal journey and challenge (Peter Frate) has become known as the Ice Bucket Challenge and this has gone viral on social media faster than a house on fire. Naturally the awareness of ALS aka Lou Gehrig’s disease through the Ice Bucket Challenge actual event and challenging of others has gone viral. Young and even old alike are jumping in taking the challenge. But what is missing is the marketing arm, you still need to drive people to action to donate. The challenge has driven people to...
Read MoreHalton Buddy Walk and RaiseAThon partnered up for some great online fundraising success!
Halton Buddy Walk and RaiseAThon partnered up for some great online fundraising success! Halton Down Syndrome Association, a non-profit organization, participates in the Annual Buddy Walk and has been doing offline paper pledge forms to raise support through the participants for the past number of years. Successful – yes! This year HDSA decided that they needed to take their event to the next level and look for an online fundraising program to meet the needs of their participants and their donors. Not only does utilizing RaiseAThon’s online...
Read MoreSwim Canada – Launches its Annual Swim-A-Thon with New RaiseAThon Canada!
Swim Canada (R) partners with RaiseAThon (R) to launch beta test for its Annual Swim-A-Thon On January 1, 2013, Swim Ontario officially became the provincial beta test for Swim Canada’s National integration of its historic Swim-A-Thon program. Between January and March 31st, sixty plus swim clubs from Ontario will launch their new online fundraising system. Parents, friends and acquaintances will be encouraged to sponsor and donate to thousands of swimmers aged 6 to 19 who will swim laps continuously for two hours. Clubs are raising money to support everything from...
Read MoreRaiseAThon and Swim Canada Partner up for Swim-A-Thon 2013!
RaiseAThon and Swim Canada Partner up for Swim-A-Thon 2013! Completely online. Dramatically less work for the coordinator of each swim club. Automatic Receipting which is ideal for donors! Fundraising $ anticipated to increase by minimum 75% Fundraising in sport comes with every sport your child participates in. It is no different with the sport of swimming in Canada. Swim-A-Thon has been occurring for years in affiliated Swim Canada clubs across Canada. This has involved children collecting manual pledges and physically chasing down friends, relatives, acquaintances, and...
Read MorePanhandling Vs. Online Fundraising?
Panhandling Vs. Online Fundraising? Nothing drives me more crazy than every weekend, going to my same local grocery store, and on the way out being hit up by a cute child for fundraising dollars. The local grocery store feels they are supporting youth sports and other local organizations to allow kids to crowd the exit door and make you feel incredibly guilty, because of course the organization puts the cutest kid in the front. The kids stand in front, while parents stand behind them looking proud of little Johnny for asking a stranger for money or a store receipt that can be converted to...
Read MoreFundraising is a Dirty Word!
Fundraising is a dirty word or at least it can be. At the amateur level, it doesn’t matter if your child participates in gymnastics, dance, hockey, or swimming, participation goes beyond participating in the sport. It comes with an expectation that your family will fundraise for the organization, association, or club. My daughter’s sports team just finished a fundraiser with the world famous MacMillan’s processed food product. I am not stating at all that this is a poor fundraiser. It serves a purpose but here is what gets me. We have 100 members that have been...
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