ALS Ice Bucket Challenge and how Social Media Awareness and Fundraising has Evolved
ALS has had and is having one of the most successful campaigns to date. One man’s own personal journey and challenge (Peter Frate) has become known as the Ice Bucket Challenge and this has gone viral on social media faster than a house on fire. Naturally the awareness of ALS aka Lou Gehrig’s disease through the Ice Bucket Challenge actual event and challenging of others has gone viral. Young and even old alike are jumping in taking the challenge. But what is missing is the marketing arm, you still need to drive people to action to donate. The challenge has driven people to...
Read MoreHalton Buddy Walk and RaiseAThon partnered up for some great online fundraising success!
Halton Buddy Walk and RaiseAThon partnered up for some great online fundraising success! Halton Down Syndrome Association, a non-profit organization, participates in the Annual Buddy Walk and has been doing offline paper pledge forms to raise support through the participants for the past number of years. Successful – yes! This year HDSA decided that they needed to take their event to the next level and look for an online fundraising program to meet the needs of their participants and their donors. Not only does utilizing RaiseAThon’s online...
Read MoreRaiseAThon and Swim Canada Partner up for Swim-A-Thon 2013!
RaiseAThon and Swim Canada Partner up for Swim-A-Thon 2013! Completely online. Dramatically less work for the coordinator of each swim club. Automatic Receipting which is ideal for donors! Fundraising $ anticipated to increase by minimum 75% Fundraising in sport comes with every sport your child participates in. It is no different with the sport of swimming in Canada. Swim-A-Thon has been occurring for years in affiliated Swim Canada clubs across Canada. This has involved children collecting manual pledges and physically chasing down friends, relatives, acquaintances, and...
Read MoreFundraising is a Dirty Word!
Fundraising is a dirty word or at least it can be. At the amateur level, it doesn’t matter if your child participates in gymnastics, dance, hockey, or swimming, participation goes beyond participating in the sport. It comes with an expectation that your family will fundraise for the organization, association, or club. My daughter’s sports team just finished a fundraiser with the world famous MacMillan’s processed food product. I am not stating at all that this is a poor fundraiser. It serves a purpose but here is what gets me. We have 100 members that have been...
Read MoreThe Hidden Costs of Online Fundraising
The hidden costs of online fundraising can catch you off guard if you have neglected to do the full comparison between percentage and flat fee based charges. If your bank was to charge you a percentage for every dollar you deposited, you would probably say wait a minute, but why is it okay when donors offer their pledges to your organization. For many charitable and non-profit organizations every dollar raised is valuable, in fact, it can be life or death for many simple based organizations. Although, I understand why Online Pledge Platform companies prefer percentage based solutions, to...
Read MoreBenefits of Online Fundraising for School Fundraising
School Fundraising has become a hot topic over the years. The government has advised that School Councils should not be raising monies for the basics like textbooks, pencils, and basic classroom supplies. Frankly, none of it should be falling back on Schools and School Councils to be raising monies for items that are necessary for student engagement and learning. Unfortunately, the tax payer pays and then the parents and community pay again. There are so many discussions on this issue, you can check out http://discuss.peopleforeducation.ca/forum?pageSize=500 to hear more about...
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