ALS Ice Bucket Challenge and how Social Media Awareness and Fundraising has Evolved
ALS has had and is having one of the most successful campaigns to date. One man’s own personal journey and challenge (Peter Frate) has become known as the Ice Bucket Challenge and this has gone viral on social media faster than a house on fire. Naturally the awareness of ALS aka Lou Gehrig’s disease through the Ice Bucket Challenge actual event and challenging of others has gone viral. Young and even old alike are jumping in taking the challenge. But what is missing is the marketing arm, you still need to drive people to action to donate. The challenge has driven people to...
Read MoreHalton Buddy Walk and RaiseAThon partnered up for some great online fundraising success!
Halton Buddy Walk and RaiseAThon partnered up for some great online fundraising success! Halton Down Syndrome Association, a non-profit organization, participates in the Annual Buddy Walk and has been doing offline paper pledge forms to raise support through the participants for the past number of years. Successful – yes! This year HDSA decided that they needed to take their event to the next level and look for an online fundraising program to meet the needs of their participants and their donors. Not only does utilizing RaiseAThon’s online...
Read MoreSwim Canada – Launches its Annual Swim-A-Thon with New RaiseAThon Canada!
Swim Canada (R) partners with RaiseAThon (R) to launch beta test for its Annual Swim-A-Thon On January 1, 2013, Swim Ontario officially became the provincial beta test for Swim Canada’s National integration of its historic Swim-A-Thon program. Between January and March 31st, sixty plus swim clubs from Ontario will launch their new online fundraising system. Parents, friends and acquaintances will be encouraged to sponsor and donate to thousands of swimmers aged 6 to 19 who will swim laps continuously for two hours. Clubs are raising money to support everything from...
Read MoreThe Hidden Costs of Online Fundraising
The hidden costs of online fundraising can catch you off guard if you have neglected to do the full comparison between percentage and flat fee based charges. If your bank was to charge you a percentage for every dollar you deposited, you would probably say wait a minute, but why is it okay when donors offer their pledges to your organization. For many charitable and non-profit organizations every dollar raised is valuable, in fact, it can be life or death for many simple based organizations. Although, I understand why Online Pledge Platform companies prefer percentage based solutions, to...
Read MoreTurn your Fans and Supporters into Online Fundraisers
Turn your fans and supporters into Online Fundraisers. Each of our non-profits, charities, and sporting organizations all have an endless list of fans and supporters. Utilize this and get your fans and supporters spreading the word and fundraising for your organization. All of our organizations are businesses and we need to think like business leaders. Customers are your biggest asset. This holds true for any of our non-profits, charities, and sporting organizations and how we look at fundraising. Social Media has allowed us to reach out to the masses. Whether it be for personal...
Read MoreEffective Fundraising Online for Your Organization
Non-Profits, Charitable, Sporting, and School Organizations need to examine how they can effectively fundraise online. It’s absolutely easy to understand that the future is through peer-to-peer online pledge fundraising, fundraising through mobile devices, and farming out your cause to those who are looking to adopt an organization. The challenge is that so many organizations have been scrutinized for how they fundraise. So many organizations due to staffing, and the belief that it is more efficient to farm out their fundraising to third party....
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